In the words of Steve Jobs “innovation is the only way to win” and understanding your clients’ needs and wants is fundamental to creating winning products and services. Design thinking, a customer centric methodology for innovating, asks one fundamental question that you need to answer in order to get this right and that is ‘Who needs a way to do what and why?’. Empathy mapping is a smart way for everyone in a business to get on the same page about who their customer(s) are, their needs, and wants in order to develop service propositions and processes tailored to the…

RIE Solutions1 March 2022